Martketing: The Heart and the Brain of Branding. Javier Sanchez Lamelas

My rating: 5 of 5 stars

This is truly one of the most incredible marketing books that we have perused in a very long time. Lamelas knows what he is doing and he generously shares this information. It covers research, pre-research, packaging, powerful story boards, cognitive dissonance issues, the importance of trends and perhaps, as we write this, we realize that these are common topics for such a book and yes, they are. No doubt.

However, we do not want to give away all of the goods. If you are interested in marketing, do yourself a favor. Get this book. No joke. It contains more marketing information than we learned from our Communications B.A. (with an interest in marketing).

Marketing: The Heart and the Brain of Branding. Javier Sanchez Lamelas


A shopper might or might not be the product's final consumer.

Brands represent human values.

Few professions are changing faster and more dramatically than marketing.

If you want to source ideas at a good pace, you have to encourage people to speak their minds.

Keeping ideas in stock is also a good practice.

Paperback: 256 pages
Publisher: Lid Publishing (October 25, 2016)
Language: English
ISBN-10: 1910649864
ISBN-13: 978-1910649862
Product Dimensions: 6 x 0.7 x 9 inches
Shipping Weight: 9.9 ounces
MSRP: $19.99

About the Author:

Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

Vital Links: Amazon Facebook LID Publishing
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