Redken's NYFW FW15 Hugo Boss Recap‏

Aside from taking Edie Campbell back to black exclusively for Hugo Boss’s Fall/Winter 2015 show, Redken Global Creative Director Guido created a natural, sophisticated look for the runway this season. Guido used Redken’s Satinwear 02 prepping blow-dry lotion to achieve a smooth, luxurious blow out, and then pulled the hair back into a simple, modern low ponytail for an easy, effortless feeling.

The Hugo Boss idea of a woman is very sophisticated and modern, so I created this very natural, simple, low ponytail for this season’s show. I used Redken’s Satinwear 02 to get that very luxurious, smooth blow out, and then created a clean center part and tucked the hair behind the ears and pulling back into a sleek, low ponytail at the base of the head. I left the ends of the hair a little bit natural so it doesn’t look so polished or like you’re trying to hard – it feels very easy. And then there’s Edie [Cambell], who I took back to black exclusively for the show. We just did it two days ago, and it’s suits her quite nicely. It’s quite a bold look, and it’s not for everyone, but it just fits her personality.
Guido, Redken Global Creative Director

Redken Products Used:

  • Frizz Dismiss Sulfate-Free Shampoo
  • Frizz Dismiss Conditioner
  • Satinwear 02 Prepping Blow-Dry Lotion

 Create the Look:
NYFW FW15 Hugo Boss Recap‏
  1. Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner

  2. Apply a quarter-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout damp hair, using fingers to work into the hair from roots to tips

  3. Using a comb, create a clean center part

  4. Blow dry hair until smooth using a flat or round brush

  5. Pull hair back into a low ponytail, securing at the base of the head with an elastic and leaving the ends of the hair natural

Get Edie Cambell’s ‘Back to Black’ Haircolor:

Consult with your Redken Colorist and ask for:

Base Formula

  • ·         2 oz. 1NN (1.0) Chromatics Ultra Rich
  • ·         2 oz. 10 vol. Chromatics Oil in Cream Developer

Refresh Formula

  • ·         2 oz. 03N Espresso Shades EQ Gloss
  • ·         2 oz. Shades EQ Processing Solution
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