Aside from taking Edie Campbell back to black exclusively for Hugo Boss’s Fall/Winter 2015 show, Redken Global Creative Director Guido created a natural, sophisticated look for the runway this season. Guido used Redken’s Satinwear 02 prepping blow-dry lotion to achieve a smooth, luxurious blow out, and then pulled the hair back into a simple, modern low ponytail for an easy, effortless feeling.
The Hugo Boss idea of a woman is very sophisticated and modern, so I created this very natural, simple, low ponytail for this season’s show. I used Redken’s Satinwear 02 to get that very luxurious, smooth blow out, and then created a clean center part and tucked the hair behind the ears and pulling back into a sleek, low ponytail at the base of the head. I left the ends of the hair a little bit natural so it doesn’t look so polished or like you’re trying to hard – it feels very easy. And then there’s Edie [Cambell], who I took back to black exclusively for the show. We just did it two days ago, and it’s suits her quite nicely. It’s quite a bold look, and it’s not for everyone, but it just fits her personality.
Guido, Redken Global Creative Director
Redken Products Used:
- Frizz Dismiss Sulfate-Free Shampoo
- Frizz Dismiss Conditioner
- Satinwear 02 Prepping Blow-Dry Lotion
Create the Look:

- Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
- Apply a quarter-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout damp hair, using fingers to work into the hair from roots to tips
- Using a comb, create a clean center part
- Blow dry hair until smooth using a flat or round brush
- Pull hair back into a low ponytail, securing at the base of the head with an elastic and leaving the ends of the hair natural
Get Edie Cambell’s ‘Back to Black’ Haircolor:
Consult with your Redken Colorist and ask for:
Base Formula
- · 2 oz. 1NN (1.0) Chromatics Ultra Rich
- · 2 oz. 10 vol. Chromatics Oil in Cream Developer
Refresh Formula
- · 2 oz. 03N Espresso Shades EQ Gloss
- · 2 oz. Shades EQ Processing Solution
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